Nutrition

How to sell sustainable coaching in a world of ‘overnight abs’. 6 strategies for better client buy-in and a stronger coaching business.

In a world of ‘overnight abs’ and ‘drop 20 pounds this week’ promises, is it even possible to sell sustainable results — and the long-term coaching required to get them? Here at Precision Nutrition, we’ve been doing just that for 15 years. Here are 6 strategies to help you do it too. +++++ Six weeks to cheese-grating abs. Melt off two dress sizes in time for the summer. Lose 18 pounds with Dr. Oz’s new revolutionary paleo-vegan diet. Short-term fat loss programs that promise sexy, dramatic results are everywhere. Sometimes,…

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Exercise & Fitness

Build Bigger, Stronger Arms With This Superset

Photograph by Men’s Health Use it as a finisher or as a quick workout for when you’re short on time When it comes to your arms, your biceps and triceps are the stars of the show. They are what fills up the sleeves of a form-fitting T-shirt, and the muscles most dudes want to build. (The next time you’re at the gym, take a look around to see how many guys are doing curls. The short answer? A lot of them.) This cable superset, or workout that combines two non-competitive…

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Nutrition

Postcards from the future. [Inspiring photos] 12 months of healthy movement and nutrition. A stronger body. And achievements that could change your life.

Precision Nutrition clients usually start out hoping for a better body. They walk away with much more, including surprising mental shifts that lead to happier, richer lives. Today we feature 14 of their Postcards From The Future, showcasing what can happen with the right kind of support. ++++ Most of the folks who sign up for Precision Nutrition Coaching are after a strong, healthy, nice-looking body that makes them proud and keeps them feeling good for decades. After 12 months — and, believe me, a lot of hard work — that’s what…

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