How to sell sustainable coaching in a world of ‘overnight abs’. 6 strategies for better client buy-in and a stronger coaching business.

In a world of ‘overnight abs’ and ‘drop 20 pounds this week’ promises, is it even possible to sell sustainable results — and the long-term coaching required to get them? Here at Precision Nutrition, we’ve been doing just that for 15 years. Here are 6 strategies to help you do it too. +++++ Six weeks to cheese-grating abs. Melt off two dress sizes in time for the summer. Lose 18 pounds with Dr. Oz’s new revolutionary paleo-vegan diet. Short-term fat loss programs that promise sexy, dramatic results are everywhere. Sometimes,…

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